brand and image

基本解释

Market competition is more about the competition between brand and image rather than the competition of the quality of the products and services.
市场竞争不仅仅是商品跟服务品质的竞争，更是企业跟品牌形象的竞争（本文此处略…）；
Identifying PR risks and opportunities and regularly conducting news report, PR events, case reporting etc at national and provincial level to promote Plan's brand and image;
识别公关风险和机会，在国家和省级层面定期进行新闻报道，公关活动，案例报告等，以促进国际计划的品牌和形象；
Service station, which is directly exposed to the market, sets up the company's brand and image, expands market share and brings about the sales income by means of products and service.
加油站直面成品油市场，是通过产品和服务来树立公司品牌形象、扩大市场份额、获取销售收入的前哨端口。

What makes a brand strong though is the close alignment between internal brand identity and external brand image, what we call brand Integrity.
FORBES: Branding for Nonprofits: New Research, New Insights
Most marketing experts believe that it takes between 5-10 separate instances of exposure to your brand name and image before prospective customers feel comfortable making a purchase decision with your company.
FORBES: Are You Everywhere? 3 Steps To Create An Expert Image For Your Brand
Most industries have learned how to harness the power of the Internet, social media and mobile platforms to build their brand image and increase sales.
FORBES: Jewelry and Watch Brands Have Low 'Digital IQ'