brand commitment

基本解释

Brand commitment of excessive, will eventually be deceived consumers to abandon even spit on.
品牌承諾過度，最終還是會被受騙的消費者捨棄甚至唾棄。
blog.sina.com.cn
Brand commitment refers to the strength of the relationship between consumers (or customers) and a particular brand (or service).
品牌的承諾是指消費者之間的關系強度（或客戶）和特定的品牌（或服務）。
xly1688.com
Brand Commitment To Quality.
高博品質，質量承諾。

"These headphones are enhanced by several audio technologies developed by HARMAN yet also reflect the brand's commitment to innovative industrial design, " said Dinesh Paliwal, Chairman, President and CEO of HARMAN.
ENGADGET: Harman Kardon trots out five iPhone-matching headsets, keeps you in high Apple fashion
In tandem with the gift, the company is also announcing a host of new policies to restore public faith in the GE brand, including a commitment to keep American jobs in America, and to create one U.S. job for each new job created abroad.
FORBES: Big Media Falls for GE News Hoax
Steve Jobs, for instance, unified a once-hostile board with his vision for the company through continued demonstration of his complete commitment to the Apple brand.
FORBES: Is Running A Country Like Running A Company? Should It Matter?

品牌承諾
According to past research in this domain, it proposed that four variables, including brand commitment, self-esteem, self-monitoring and self-confidence of consumer to brand, had influences on preference change.
基於前有文獻研究結果,發現消費者對品牌承諾、自尊、自我監控和消費者對品牌自信均會對偏好改變發生影響。